THE GOAL
A High-Quality, Impactful, And Distinctive Brand Image And Package Design.
To begin, we conducted extensive research on the target audience and competitors in the women’s fashion market. This helped you to identify key trends and understand what sets Zefani apart from other brands.
Using the research, we then developed several design concepts that explored different visual styles, typography and color palettes. we presented these concepts to the team and discussed which direction would work best to align with the brand’s message and target audience.
We then developed a branding strategy that defined the brand’s personality, values and message, which would guide the design process and help ensure consistency across all elements.
